Axiata Offers Lowest Data Roaming for only USD1 per Day to the Largest Base of
Customers of 125 million across Seven Countries in Asia with JustGo

August 17, 2017

Kuala Lumpur, 17 August 2017 – Axiata Group Berhad (Axiata) and its group of mobile Operating Companies (OpCos) launched, JustGo, one of the most innovative and disruptive mobile data roaming campaigns seen in Asia in its move to drastically lower international data roaming fees for traveling mobile customers.

JustGo kicks-off today for a three-month period at all Axiata’s OpCos offering a flat rate of only USD1 per day or the local currency equivalent for data roaming. First-of-its-kind in Asia, JustGo is extended to ALL Axiata customers at its OpCos – be it pre-paid or postpaid customers – and is also currently the lowest data roaming cost in the Asian market.

During the campaign period, 125 million Axiata customers with a Celcom, XL, Smart, Dialog, Robi and Ncell SIM can automatically enjoy JustGo benefits and immediately use all their mobile data services when travelling to Malaysia, Indonesia, Cambodia, Singapore, Sri Lanka, Bangladesh, and Nepal. Furthermore, Robi customers get the extended advantage of JustGo while travelling in India.

JustGo is intended to cater to the increasing demand of international data roaming usage amongst customers who, as of the end of 2016, amounted to over 2 million travellers within the Axiata footprint countries.

Dominic P Arena, Axiata’s Group Chief Strategy and Marketing Officer commented, “JustGo is the biggest positive disruptor in international data roaming in Asia. Our offer is automatically activated, with the same USD1 per day for unlimited data roaming to all our customers. This price point drastically reduces roaming costs for customers from around USD10 per day to just USD1, effectively equalising the cost of using data at home and abroad. As international data roaming is now a critical service for our consumer and enterprise customers alike, JustGo is a big step for the Group towards abolishing data roaming fees and creating a unique free-trade-zone within the Axiata footprint countries.”